Mr. Fantasy dropped the music video for "Do Me Right," and it reads like a Riverdale fan's fever dream. Lili Reinhart, Camila Mendes, and Madelaine Petsch all appear alongside a sprawling cast of other celebrity cameos, turning what could've been a straightforward pop-music video into something closer to a star-studded party film.
The Riverdale reunion angle is the hook here, though the actual song sits in the background of what amounts to a celebrity showcase. It's the kind of move that generates clicks and TikTok clips faster than the actual music will register in most people's heads. Mr. Fantasy gets the attention economy win. The trio gets to remind people they're still a unit. Everyone involved gets content.
Whether this strategy actually serves the song or just cannibalizes its oxygen depends on your tolerance for celebrity-cameo saturation. The video clearly prioritizes the "who" over the "what," banking on nostalgia for a show that ended last year and the curiosity factor of watching cast members exist in a space together again. It's the TikTok-era strategy made visible: the song is almost beside the point.