Mr. Fantasy's new music video for "Do Me Right" functions as a full-scale Riverdale reunion, assembling Lili Reinhart, Camila Mendes, and Madelaine Petsch alongside a sprawling roster of guest appearances that blur the line between music video and fan service.
The song itself sits in that pop-rap crossover lane that's become increasingly crowded, but the video's real draw is its casting strategy. Getting three leads from a CW phenomenon to appear together signals something: either the artist has serious pull, or everyone involved saw the nostalgia angle and leaned in. Probably both.
This approach isn't new. Music videos have mined TV casts for decades, from TLC's Creole-influenced storytelling to modern trap artists building narrative worlds with actors. But the Riverdale reunion specifically taps into a fanbase that's spent years watching that show evolve, devolve, and restart itself across five seasons. The video essentially asks those viewers to show up twice: once for the music, once for the cameos.
Whether this strategy converts casual viewers into Mr. Fantasy listeners or simply creates a momentary viral moment remains to be seen. Either way, the video understands its audience's weakness for seeing beloved cast members in unexpected contexts.