CAA has signed comedians Kevin Ryan and H. Foley alongside their podcast "Are You Garbage?" for representation, marking a significant move in the agency's podcast strategy. The New York-based duo have built substantial momentum with their show, which ranks consistently in the top 50 comedy podcasts.
"Are You Garbage?" operates as a trashy comedy game show format, featuring celebrity and comedian guests in a loose, irreverent setting designed to showcase unfiltered comedy. The podcast's appeal rests on its accessibility and comedic chemistry between Ryan and Foley, who have cultivated a devoted fanbase through consistent output and infectious banter.
The CAA signing reflects broader industry recognition of podcast talent as legitimate entertainment commodities. Major agencies have increasingly pursued podcast creators as streaming platforms, YouTube, and traditional media outlets hunt for content and talent with established audiences. For Ryan and Foley, the representation signals potential opportunities in television development, live touring, brand partnerships, and cross-platform expansion.
Ryan and Foley join a growing roster of podcast comedians who have attracted agency representation. Shows like "Las Culturistas" with Matt Rogers and Bowen Yang, "Conan O'Brien Needs a Friend," and others have demonstrated that podcasts can serve as launching pads for television deals, specials, and touring revenue streams. "Are You Garbage?" already commands enough listener loyalty to justify agency investment in amplifying the comedians' reach beyond audio.
The timing comes as podcast advertising and sponsorship markets stabilize after earlier uncertainty. Networks and production companies increasingly recognize that dedicated podcast audiences often convert to viewers for television projects or ticketholders for live performances. CAA's move to represent Ryan, Foley, and their show acknowledges this shift in how entertainment talent develops and monetizes.
For the comedians themselves, CAA's backing provides institutional support for negotiations, content licensing, and broader entertainment opportunities that extend beyond their podcast's current format. The agency can leverage its relationships with studios, networks, and production companies to expand their brand.