Verve, the talent and literary management firm, promoted Chris Noriega to Head of Television Literary, a newly elevated position within the agency. Noriega, a partner at Verve since joining in 2011, takes over the role vacated by Felicia Prinz, who departed to become a manager and partner at Range Media Partners.
In his expanded capacity, Noriega oversees Verve's Television Literary team while stewarding the agency's premium scripted television and franchise IP portfolios. The promotion reflects Verve's continued investment in television representation as the sector remains central to the entertainment industry's revenue streams and creative output.
Prinz's move to Range marks another shift in the competitive agency landscape. Range Media Partners, founded in 2020 by veteran manager Niall Shushan and former CAA agents, has positioned itself as a nimble alternative to traditional powerhouses. By recruiting established figures like Prinz, Range continues to build credibility in both management and representation spaces.
Noriega's ascension underscores Verve's confidence in internal promotion during a period of industry consolidation. Verve itself operates within the broader ecosystem of independent agencies and management firms that have gained traction since the 2023 Writers Guild and SAG-AFTRA strikes, which strained relationships between talent and legacy agencies.
Television literary representation carries particular weight in today's market. Scripted drama, prestige limited series, and IP-driven franchises drive streaming platform investment and traditional broadcast revenue. Agents representing writers, showrunners, and producers in these spaces influence deal structures and creative opportunities across the industry.
Noriega's tenure at Verve positions him well for the role. Over more than a decade at the firm, he developed relationships across production companies, networks, and streaming services. His promotion signals that Verve views television literary as a growth area worthy of dedicated partnership-level attention, particularly as the agency navigates competition from both traditional firms and newer management companies reshaping the representation landscape.