Untitled Entertainment has completed its acquisition of Brookside Artist Management, the boutique firm Emily Gerson Saines founded in 1998. Gerson Saines will join Untitled as a partner in its New York office, bringing with her two longtime managers from Brookside, Laura Wilkinson and Tess Citron. The acquisition folds Brookside entirely into Untitled's operations.
The deal represents another consolidation in the artist management space, where mid-sized independent shops face mounting pressure from larger conglomerates. Brookside built its reputation over twenty-five years as a selective firm representing high-profile clients across entertainment. Gerson Saines' move to Untitled positions her within a significantly larger infrastructure while maintaining her partnership stake.
Untitled Entertainment, a talent management and production company, has been aggressive in expanding its roster and footprint. The Brookside acquisition adds established relationships and proven management expertise to Untitled's New York operations, a critical hub for entertainment business. Wilkinson and Citron's integration signals that Untitled intends to retain Brookside's existing client relationships and operational continuity.
The transaction reflects broader industry trends where independent managers increasingly seek the resources, capital, and distribution networks that larger firms provide. For Gerson Saines, the partnership structure offers a path to scale Brookside's work while reducing operational burden. For Untitled, the acquisition delivers an established management practice with deep industry relationships and a proven track record spanning decades.
The specifics of client transition and integration remain to be seen, but the retention of Wilkinson and Citron suggests a smooth handoff. Both were instrumental in Brookside's day-to-day operations and client relations.