Ella Williams, the songwriter behind the indie project Squirrel Flower, has announced a new album titled "Say a Prayer to the Gods of Getting Going." The record marks the latest release from Williams, whose introspective bedroom pop has earned critical attention within independent music circles.

The announcement arrives alongside the release of a lead single called "Reelin," paired with a music video that captures Williams wandering beneath a double rainbow. The visual accompaniment establishes the album's aesthetic direction, blending natural imagery with the artist's characteristically intimate songwriting approach.

Squirrel Flower emerged from Williams' solo bedroom recordings, gradually building a devoted audience through Bandcamp and small-label releases. The project operates within the broader indie pop ecosystem, where artists like Adrianne Lenker, Soccer Mommy, and Snail Mail have similarly crafted introspective work from DIY origins. Williams' songs typically examine themes of identity, self-doubt, and emotional processing, delivered through lo-fi production and vulnerable vocals.

"Say a Prayer to the Gods of Getting Going" continues this trajectory while potentially signaling production refinement and expanded sonic scope. The album title itself carries psychological weight, suggesting themes of motivation and overcoming inertia. This thematic territory aligns with contemporary indie music's frequent exploration of mental health and personal development.

The timing places Squirrel Flower within a broader conversation about independent artists expanding beyond their early DIY aesthetics. Like many bedroom pop practitioners, Williams faces the artistic question of how to evolve her sound while maintaining the authenticity that attracted her initial listener base. The "Reelin" single and accompanying visual material suggest Williams pursues that balance intentionally.

The album announcement confirms ongoing momentum for a project that has quietly earned respect within indie music communities. Pitchfork's coverage indicates the music press remains attentive to Squirrel Flower's output, treating the new record as a significant release worthy of premiere treatment.