PCCW's Viu and iQiyi International are bundling their streaming services across Southeast Asia. The combined offering launches in the second half of 2026, covering Indonesia, Thailand, Philippines, and Malaysia under a single subscription tier. Users gain access to both platforms' content libraries through one account, a strategy that mirrors bundling tactics popularized by Disney and other major streamers in fragmented markets.
The move addresses subscription fatigue in Southeast Asia, where consumers juggle multiple streaming services. Viu, owned by Hong Kong telecommunications conglomerate PCCW, dominates regional content distribution with strong positions in Korean dramas and local programming. iQiyi International operates separately from iQiyi's mainland Chinese operations, focusing on Asian markets outside China with anime, dramas, and films.
The bundle consolidates two competitors into a single offering, simplifying the consumer decision-making process. Rather than forcing viewers to choose between platforms, the partnership leverages each service's strengths. Viu brings established relationships with Korean content producers and regional licensing deals. iQiyi International contributes Chinese series, anime acquisitions, and its parent company's production capabilities.
Pricing details remain unannounced, but bundling typically offers modest discounts compared to separate subscriptions. The strategy reflects broader streaming consolidation trends. Netflix, Disney Plus, and Amazon Prime Video have all pursued bundles to compete against fragmentation. Southeast Asian markets present unique challenges: lower average revenue per user, high piracy rates, and diverse content preferences across countries.
Both platforms face pressure from local competitors and Netflix's regional dominance. By combining forces, they reduce marketing costs and improve retention rates. The bundle also creates a more attractive proposition for advertisers seeking scale across multiple countries.
This partnership underscores how streaming maturity drives consolidation in secondary markets. Rather than fighting for subscribers individually, platforms acknowledge that bundling increases overall reach while reducing churn.