ABC has begun teasing the cast for "Dancing With the Stars" Season 35, with a full reveal planned for "Good Morning America" on September 2. The network is staggering announcements ahead of the formal unveiling, building anticipation for the fall premiere.
The show continues its tradition of pairing celebrities with professional dancers for competitive ballroom performances. Each season draws a mix of established names and unexpected personalities, from athletes to actors to reality television figures. The partnership between ABC and "Dancing With the Stars" has remained one of broadcast television's most durable franchises, running for over two decades.
By releasing cast members in increments before the official announcement, ABC employs a marketing strategy designed to maintain momentum and keep viewers engaged across multiple news cycles. This staggered approach generates repeated headlines and social media discussion, extending the promotional window beyond a single day's coverage.
"Dancing With the Stars" has historically served as a launching pad for career revivals and a showcase for performers testing their abilities outside their primary disciplines. The show's judges evaluate technical execution, choreography, and entertainment value across Latin and Standard ballroom styles.
The full roster will include both celebrities competing for the Mirrorball Trophy and the professional dancers partnered with them. Each pairing shapes the season's narrative, as chemistry between partners becomes as much a storyline as the performances themselves.