Prime Video has canceled "It's Not Like That" after a single season, despite the show maintaining a perfect 100% score on Rotten Tomatoes. The faith-based family drama, produced by Wonder Project, will not continue beyond its inaugural run on the streaming platform.
The series starred Scott Foley as Malcolm and Erinn Hayes as Lori, characters whose romantic storyline will now remain unresolved. The cancellation represents another casualty in Prime Video's shifting content strategy, where critical acclaim offers limited protection against renewal decisions increasingly driven by viewership metrics and subscriber engagement data rather than critical reception.
"It's Not Like That" joins a growing roster of critically praised shows terminated after first seasons on streaming platforms. The pattern reflects how streaming services evaluate success differently than traditional television networks. A perfect critical score no longer guarantees survival in an ecosystem where algorithms and subscriber retention determine renewal greenlight decisions.
The cancellation also underscores the precarious position of faith-based programming in the streaming marketplace. While networks like Hallmark and GAC Family have built sustainable models around religious content, streaming platforms treat such programming as niche fare subject to the same ruthless metrics applied to any other genre. Wonder Project's bet on Prime Video as a home for family-oriented drama with religious themes did not pay off commercially, despite universal praise from critics.
This decision arrives during a period when Amazon Studios faces pressure to justify content spending and demonstrate profitability. The company has become more selective about series renewals, often favoring established franchises and tentpole properties over experimental dramatic offerings, regardless of their artistic merit.
For Foley and Hayes, the cancellation leaves their characters' fates ambiguous. The streaming era's preference for cancellation over proper conclusions means viewers invested in Malcolm and Lori's relationship will find no closure.