Mallory Morehead Pritzl has joined Kovert Creative, a bicoastal communications firm, as part of their entertainment PR team. She will handle communications strategy for several high-profile clients across television, podcasting, and media production. Her portfolio includes ABC's "Jimmy Kimmel Live," Amy Poehler's production company Paper Kite Productions, and SmartLess Media, the podcast and production venture backed by actors Jason Bateman, Sean Hayes, and Will Arnett. She also represents Bloomberg Media.
The hire reflects Kovert Creative's expansion in representing established entertainment properties and personalities. Morehead Pritzl's appointment places her at the intersection of traditional broadcast television and the increasingly lucrative podcast and digital content spaces. SmartLess Media alone has become a significant player in audio entertainment, with the show ranking consistently among the most-listened-to podcasts in America. Her work with Paper Kite Productions connects her to Poehler's varied slate of scripted and unscripted projects across multiple platforms.
Kovert Creative operates from both New York and Los Angeles, positioning itself as a full-service communications boutique for entertainment clients. The firm handles reputation management, media relations, and strategic communications for producers, networks, and talent. Morehead Pritzl's hiring underscores the firm's commitment to maintaining relationships with legacy television institutions like ABC while simultaneously representing newer media ventures that have redefined entertainment consumption patterns over the past decade.
The entertainment PR landscape continues to fragment across traditional and digital platforms. Representatives now manage clients across late-night television, scripted programming, unscripted content, podcasting, and social media. Morehead Pritzl's new position demands expertise across all these channels, reflecting how modern publicity work requires fluency in both Hollywood's establishment structures and the looser, more direct communication styles that podcasting and digital media demand.