Felicia Day and Wil Wheaton are joining forces for "Conludo," a new tabletop gaming show that launches as exclusive content for backers of "The Guild: Ren Faire'd," Day's long-awaited reunion film currently raising funds on Kickstarter. The partnership reunites Day and Wheaton, who collaborated on the original "The Guild" web series that ran from 2007 to 2013 and helped establish online video content as a legitimate storytelling medium.
The gaming series represents one of several moving pieces in Day's current slate. Her efforts to resurrect "The Guild" universe have hit a snag, however. California denied a tax credit application for the reunion movie, a setback that will likely reshape the film's budget and production scope. Tax incentives remain crucial to independent and moderately budgeted productions in California, so the denial forces Day and her team to recalibrate expectations.
Day's career has long orbited around gaming culture and online communities. "The Guild" pioneered the alt-comedy web series format before YouTube established itself as a primary content platform. The show's blend of niche humor, character-driven storytelling, and authentic gaming references built a devoted fanbase that has sustained interest in a reunion nearly a decade after the series ended. Wheaton, whose friendship with Day extends beyond their professional work together, brings his own gaming credentials and streaming presence to "Conludo."
The Kickstarter strategy reflects how Day continues to engage directly with her audience, bypassing traditional distribution gatekeepers. By tying the new gaming show to the film's fundraiser, she creates added value for backers while maintaining creative control. The approach mirrors how independent creators have increasingly leveraged crowdfunding to develop projects that might struggle to secure traditional financing.
The denied tax credit represents a moment of reckoning for the reunion project. Day must now determine whether to reduce scope, seek alternative funding, or extend the campaign timeline. The decision will shape not only "The Guild: Ren Faire'd" but also expectations around how beloved cult properties transition from web