Harry Styles has released a music video for "Coming Up Roses," the latest single from his fourth studio album "Kiss All the Time. Disco, Occasionally." The production reunites the former One Direction member with directing duo Bradley & Pablo, the creative team behind his previous hits "Watermelon Sugar" and "Late Night Talking."
In the video, Styles showcases his dancing abilities through an extended waltz sequence. The aesthetic and choreography choices reflect the album's thematic preoccupations with disco elements and romantic sensibility, themes that have dominated Styles' solo work since his 2017 debut "Harry Styles."
This marks another strategic collaboration between Styles and Bradley & Pablo, whose prior work together established a visual signature for his recent catalogue. Their videos for "Watermelon Sugar" (2019) and "Late Night Talking" (2022) both achieved significant streaming numbers and cultural resonance, establishing the pair as essential to Styles' brand identity in the streaming era.
"Kiss All the Time. Disco, Occasionally." continues Styles' evolution as both a recording artist and visual performer. The album builds on the pop-leaning direction he established with 2022's "Harry's House," which earned Grammy recognition and cemented his transition from boy-band member to solo artist with mainstream appeal. The inclusion of waltz choreography in the "Coming Up Roses" video suggests Styles' ongoing interest in ballroom and classical dance forms, echoing similar visual moments from previous projects.
The waltz represents a deliberate departure from the contemporary dance vocabulary typically deployed in pop music videos. By centering this classical form, Styles and Bradley & Pablo signal artistic ambition beyond conventional genre markers. This approach aligns with his broader strategy of positioning himself as a pop artist with theatrical and artistic pretensions, evident in his 2022 hosting stint on "Saturday Night Live" and appearances in Christopher Nolan's "Dunkirk" (2017) and Olivia Wilde's "Don't Worry Darling" (2022).
The video for "Coming Up Roses" launches amid continued streaming success for "Kiss All the Time. Disco, Occasionally." The album's rollout demonstrates how major pop artists now use music videos as part of an extended promotional cycle rather than singular release moments. Each video becomes a discrete visual statement while contributing to a larger narrative arc across the album campaign.
For Styles, maintaining continuity with Bradley & Pablo across multiple videos reinforces visual coherence while reducing creative risk. This partnership model reflects industry standards among major label pop stars, where consistent creative teams build recognizable aesthetics that support brand loyalty and streaming algorithms alike.